To check whether a business-for-sale listing is genuine, verify the company's identity, review available public records and confirm that the seller or intermediary is authorised to represent the business. Be cautious of inconsistent information, unsupported financial claims or requests for payment before appropriate checks have been completed. Verification is an important first step, but does not replace full due diligence.
Three practical checks include:
- Check company records: Search Companies House to confirm the business exists, review its filing history and check whether the information provided is consistent with public records.
- Verify the seller: Establish whether you're communicating with the owner or an authorised broker or advisor. Request appropriate confirmation of their involvement in the sale.
- Review supporting information: Compare the listing's financial claims with available accounts and request supporting documentation when discussions progress.
For confidential listings, some identifying information may only become available after signing a non-disclosure agreement (NDA). This is normal, but the business and seller should still be independently verifiable before committing to a purchase.
Read more: How to Verify a Business Listing Is Legitimate Before You Buy
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