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Pulse Accountants

Matthew McConnell · Managing Partner

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Accountancy North East England
Deals completed
14
Average deal size
3.4m
Typical timeline
7 months
Client satisfaction
4.9 / 5

Selected work

Case studies from Pulse Accountants

Healthcare · 2025

Healthcare staffing group sold to a national consolidator

£6.1m sale at 5.8x EBITDA after a 12-month readiness programme

Deal size
6.1m
Timeline
12 months preparation, 6 months to completion
Buyer
Trade — national consolidator
Turnover
£8m – £12m

Professional services · 2024

Consultancy exit with a clean earn-out structure

£2.4m sale completed in five months with 70% cash at completion

Deal size
£2.4m
Timeline
5 months end to end
Buyer
Trade — regional competitor
Turnover
£3m – £5m

What clients say

Matthew spotted the two issues that would have knocked a six-figure sum off the price, and we fixed them a year before we went to market.
Jane Ollerton Founder, Healthcare staffing group Sold at 5.8x EBITDA
Straight answers, no jargon, and they were still picking up the phone six months after completion.
Rob Sinclair Managing Director, Professional services consultancy Completed in 5.5 months

About the firm

Pulse Accountants works with founder-led businesses across the North East, from first valuation conversation through to completion and beyond.

Matthew has led more than 40 owner-managed disposals in the past decade, with a focus on making numbers defensible long before a buyer ever asks for them.

The firm joined the Valius Trusted Advisor Network to give clients access to a national pool of verified buyers rather than a handful of local approaches.

How we work

  1. 01

    Discovery call 45 minutes

    A no-obligation conversation about your goals, timing and what the business is likely worth today.

  2. 02

    Valuation and readiness review 3-4 weeks

    We benchmark the numbers, flag the issues a buyer will price down, and agree a fix list.

  3. 03

    Go to market via Valius 3-5 months

    Your business is presented confidentially to verified buyers, with us managing questions and data.

  4. 04

    Completion and beyond 2-3 months

    We run the financial workstream to completion, then handle personal and corporate tax planning.

Fixed fee for readiness work, success fee on completion

The team

  • Matthew McConnell

    Managing Partner

    Deal leadership and valuations

  • Claire Hodgson

    Tax Partner

    Post-completion and shareholder tax

  • Owen Reid

    Corporate Finance Manager

    Financial modelling and diligence support

Services

  • Business valuations
  • Exit readiness
  • Vendor due dilligence
  • Tax structuring

Sectors

  • Professional services
  • Healthcare

Insights

4 min read

One buyer is not a process

Unsolicited approaches are flattering and expensive. Without a credible alternative in the room, every negotiation point goes the buyer's way.

6 min read

What technology buyers actually underwrite

Recurring revenue quality, churn cohorts and gross margin per customer decide the multiple long before the product does.

Frequently asked questions

What does an initial valuation cost?

The first discovery call and an indicative valuation range are free. A full documented valuation is a fixed fee agreed up front.

How early should I speak to you?

Ideally 12–24 months before you want to sell. Most of the value we add comes from fixing things before a buyer sees them.

Do you work outside the North East?

Yes. Most work is done remotely and through the Valius platform, though we prefer at least one face-to-face meeting.