Pulse Accountants

Matt McConnell

Founder & CEO

Specialism
Accountancy
Region
North East England
UK businesses supported
1,500+
Combined years of experience
215
Offices
3
Independent firm since
2024

Selected work

Case studies from Pulse Accountants

Retail & Ecommerce · 2026

400% profit and revenue growth for a premium bathroom brand

Pulse built a bespoke operational and financial system around The Qualis Collection and moved the founder onto its business advisory plan

Sector
Retail & ecommerce
CLIENT SINCE
September 2024
SERVICE
Business advisory
Reported Result
+400% profit and revenue

Manufacturing

Pricing and margins rebuilt for a family-run signmaker

Pulse reviewed Simply Stripes' numbers in depth, found gaps in pricing and margins, and rebuilt the pricing from the ground up

Sector
Signage and visual display
Location
Spennymoor, County Durham
Business
Family-run, 30+ years
Focus
Pricing, margins, financial structure

What clients say

Pulse have been a complete game changer for Qualis. They’ve been instrumental in our growth, not just from an accounting perspective, but strategically as a business.
Joe Nicholson Founder, The Qualis Collection 400% profit and revenue growth
The team at Pulse have been a key part of what we’re building here at Homes by Carlton. The property and construction sector has its unique demands, and Pulse have navigated these with expertise.
Michelle Lomax Finance Manager, Homes by Carlton Property & construction

About the firm

Pulse Accountants is a technology-driven accountancy and advisory firm based in Newton Aycliffe, with offices in Newcastle upon Tyne and London. It supports over 1,500 UK businesses with a combined 215 years of experience.

Its exit planning service prepares owner-managed limited companies for sale, succession or transfer, with the aim of reaching the highest realistic value and letting the owner leave on their own terms. Most businesses need two to five years to become exit ready.

Pulse works alongside the client's solicitor: the accountants handle valuation, tax and deal structure, while the legal team handles documents and transfer.

 

How we work

  1. 01

    Compliance

    Accurate records, reliable monthly management information, and correct, timely filings.

  2. 02

    Tech and business advisory

    Cloud accounting, forecasting, margins and cash flow, and reducing dependence on the owner.

  3. 03

    Tax advisory

    Company structure, shareholdings, profit extraction and relief eligibility, planned well before a sale.

  4. 04

    Exit planning

    Taking the business to market as a prepared asset and negotiating from strength.

Exit planning is scoped to need and quoted individually. Pulse describes its pricing as transparent and fixed-fee.

The team

  • Matt McConnell

    Founder & CEO

    Strategic advice, tax planning and technology

  • Gordon Gilchrist

    M&A Consultant

    Succession planning and practice mergers and sales

  • Tim Johnson

    Tax Consultant

    Tax allowances, reliefs and savings for SMEs

  • Mark Leighton

    Operations Director

    Financial systems, controls and processes

Services

  • Exit planning
  • Business valuation
  • Business advisory
  • Tax advisory
  • Tech advisory
  • Succession planning
  • Management accounts
  • R&D tax relief

Sectors

  • Retail & ecommerce
  • Technology
  • Manufacturing
  • Construction & property
  • Transport & logistics
  • Creative & marketing agencies
  • Healthcare
  • Financial services

Frequently asked questions

When should I start exit planning?

Ideally three to five years before you intend to sell, because most price factors can't be changed during negotiations and some tax reliefs require conditions to be met over time.

How is a business valued?

Usually as a multiple of sustainable profit, adjusted for perceived risk. Pulse's valuers take no commission on a sale and their fee does not depend on the figure.

Do I still need a solicitor?

Yes. Pulse's accountants handle valuation, tax and deal structure, while a solicitor handles the legal documents and transfer.